Monday, May 18, 2009

You Have Press Coverage! What to do with it.

So, you’ve gotten some key product features in the media and some nice sales to accompany them. Now what? Well, you can continue to use your press to help you earn even more money. A few ideas:

• Post press on your website
• When you get new press, email it to your customer list to generate interest and excitement
• Hang press in your booth at trade shows to attract buyers
• Assemble a press book to take with you to sales meetings or to give to your showroom
• Create booklets or post cards showing your press placements and send them to stores so that they can show them to customers and generate sales

Here's an example of a successful press post card from beauty brand, colorescience:

No comments:

Post a Comment